Global Senior Event Manager
London, GB
About Eviden
Eviden is the Atos Group brand for hardware and software products with c. € 1 billion in revenue, operating in 36 countries and comprising four business units: advanced computing, cybersecurity products, mission-critical systems and vision AI. As a next-generation technology leader, Eviden offers a unique combination of hardware and software technologies for businesses, public sector and defense organizations and research institutions, helping them to create value out of their data. Bringing together more than 4,500 world-class talents and holding more than 2,100 patents, Eviden provides a strong portfolio of innovative and eco-efficient solutions in AI, computing, security, data and applications.
About the Role
We’re looking for a strategic and hands-on Head of Events to lead our global events strategy and execution. This is a key leadership role responsible for designing and delivering high-impact customer and partner experiences that drive awareness, engagement, and growth. You’ll oversee the entire event lifecycle—from concept and planning through delivery and post-event analysis—ensuring every touchpoint reinforces our brand and enhances the customer journey.
The role includes ownership of a dynamic event calendar, comprising:
- Two flagship events per year (one in H1 and one in H2) — large-scale, high-impact experiences that bring together customers, partners, and industry leaders.
- Regular small-scale events (bi-weekly or monthly), such as executive breakfast briefings, roundtables, or intimate networking sessions with targeted audiences and few stakeholders.
- Quarterly medium-sized events, including workshops, conferences, and partner-led sessions with medium-tier sponsorship or participation packages.
You’ll be equally comfortable developing strategy and getting into the details—leading cross-functional collaboration, ensuring consistent messaging, and delivering events that strengthen the customer journey and drive measurable business outcomes.
Key Responsibilities
- End-to-end event ownership: lead the full lifecycle of events (in-person, hybrid, and virtual), including strategy, budgeting, planning, production, logistics, and post-event analysis.
- Strategic event roadmap: develop and deliver a comprehensive annual events program aligned with business objectives, marketing priorities, and customer engagement goals.
- Partner collaboration: manage and coordinate events that are part-funded through partner MDF (Market Development Funds), ensuring clear communication, compliance, and reporting.
- Consistent messaging: align partner and company objectives to create unified, on-brand messaging and customer experiences across all shared events.
- Customer journey integration: map events to key stages of the customer lifecycle to deepen engagement, support acquisition, and strengthen retention.
- Speaker management: oversee the identification, selection, and management of internal and external speakers—ensuring alignment with event themes, audience needs, and brand messaging.
- Vendor and contract management: source, negotiate, and manage relationships with external suppliers (venues, production agencies, AV, catering, and other event vendors) to ensure cost-effectiveness, quality, and compliance.
- Cross-functional leadership: collaborate closely with Sales, Product, Partner Marketing, and Customer Success to define event goals, generate leads, and measure ROI.
- Content and experience design: oversee agenda development and audience experience to deliver compelling, insight-driven programs.
- Team and vendor management: lead and inspire a high-performing internal events team and ensure external partners deliver to brief, budget, and timeline.
- Performance measurement: track, analyse, and report on event ROI, partner contribution, and customer impact to continuously improve effectiveness.
Required Experience & Skills
- Experience in event management, ideally within a B2B or technology-led environment.
- Proven success delivering large-scale, multi-stakeholder events with measurable commercial impact.
- Experience managing partner-funded (MDF) programs and ensuring brand alignment across multiple organizations.
- Deep understanding of customer experience and lifecycle marketing principles.
- Excellent project management, negotiation, and stakeholder communication skills.
- A strategic thinker who’s equally comfortable executing the details.
- Strong leadership and team development capabilities.
Performance Measures
Success in this role will be evaluated against:
1. Strategic & Business Impact
- Pipeline contribution: % of marketing-qualified leads (MQLs) or sales pipeline attributed to events.
- Revenue influence: value of opportunities or deals influenced by event activity.
- ROI per event: cost-to-impact ratio (ROI) across all events, including partner-funded programs.
- Partner MDF utilisation: % of available MDF secured and effectively used within guidelines and timelines.
- Partner satisfaction: feedback from key partners on collaboration, execution quality, and outcomes.
2. Customer Experience & Engagement
- Customer engagement scores: event satisfaction (e.g. NPS or post-event survey ratings).
- Attendance metrics: registration-to-attendance conversion rate; target audience participation rate.
- Content engagement: session attendance, dwell time, and content consumption metrics (e.g. downloads, replay views).
3. Brand & Messaging Alignment
- Brand consistency: qualitative measure of how effectively brand and partner messaging is aligned across events.
- Speaker and agenda quality: alignment of event programming with strategic messaging and audience needs.
4. Operational Excellence
- Event delivery efficiency: on-time, on-budget delivery rates across the annual event portfolio.
- Cost management: variance between planned and actual event spend (company and partner-funded).
- Process and compliance: adherence to MDF guidelines, partner agreements, and internal governance.
- Innovation and improvement: introduction of new formats, technologies, or sustainability practices that improve impact or efficiency.
5. Leadership & Collaboration
- Team performance: staff engagement, and development within the events function.
- Stakeholder satisfaction: internal feedback from Sales, Marketing, and Partner teams.
- Cross-functional collaboration: effectiveness in aligning event goals with overall business priorities.
What We Offer
- Fully remote working environment, with flexible hours and global collaboration.
- Competitive compensation and benefits package.
- Shape and lead a strategic, high-visibility function at the heart of our growth.
- Work with senior leadership and global partners to deliver impactful experiences.
- Join a collaborative, innovative team that values creativity, accountability, and results.
#Eviden
Let’s grow together.